Rube Goldberg's Work - Very Creative and Inspirational!

I think that it demonstrates creativity really well because it is something different and needs a lot of imagination, resourcefulness, inspiration and originality in order to work effectively. It is good because Rube Goldberg’s concept has been used in advertising (Honda advert) because it is different and people recognize his work because of the originality and inspiration. A theory that contrasts to his work is ‘‘Technology has taken all the creativity out of media production’’ because adaptations and inspired ideas have included technology to make them more inventive (such as the Honda Advert whereby it uses cogs and gears, bearing and other mechanical parts of a car). This makes the advert more memorable and has a greater chance of selling the car. Another contrasted quote is ‘‘A project that is too well planned lacks opportunities for spontaneity and creativity.’’ Goldberg’s work contrasts this because in order for the idea to work, a lot of planning had to go into it in order for it to work successfully. However, it may be supported when ‘trial and error’ is used because the invention may not work the first time and so the designer makes changes to aspects and sees if that works – until they gain a successful idea.