Monday 21 May 2012

'The Lynx Effect'/'The Specs Effect' - Parody





Parody of 'The Lynx Effect' advert, makes the audience remember it and is hypotextuality (Genette's theory) because it extends the meaning of the advert and turns it into humour.

Thursday 17 May 2012

Call of Duty (Video Game) - Simulacrum and Audience Response

"How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world?"

Call of Duty has a postmodern element in the sense that 'death' is used but it is only a copy of death without the actual dying (simulacrum). There is no meaning behind the death because the player simply just 'respawns' back into the game - making 'death' flustrating but having little emotional effect on the audience:

"In its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy."

The audience are detached because they are not experiencing death 'properly'. This could be a negative effect of video games and 'respawning' because the audience cannot distingish between reality and fantasy (hyperreality). This means that a younger audience playing the game may not be able to realise that death is death and that you simply cannot 'respawn' back in to reality.

Friday 4 May 2012

Eminem - Postmodern Artist Presentation (With a few extra points):





We Made You (2009) - The music video is a parody of the television series Rock of Love and Star Trek (with the Starfleet insignia replaced with an inverted 2nd Infantry Division (United States)), as well as Eminem singing in a background of an imitation version of the notes of Guitar Hero while the casino-based sequence in the video is an homage to the film Rain Man, a film Eminem has previously referenced in his lyrics.[9] The casino scene was shot in The Palms hotel and casino. References to Nanook of the North are also made, especially seen in the scenes with Sarah Palin, those scenes parodying Larry Flynt's Who's Nailin' Paylin?. There is also an homage to Alfred Hitchcock's film Psycho. On April 3, 2009, Eminem talked about the music video in an MTV News interview, stating that there is some "Celebrity bashing in it," which is often a feature of his album's lead singles.[10] In addition to Sarah Palin, notable celebrities mocked using look-alike actresses and actors include Jessica Simpson, Bret Michaels, Britney Spears, Kevin Federline, Lindsay Lohan, Samantha Ronson, Amy Winehouse and her then-husband Blake Fielder-Civil, Ellen DeGeneres, Portia de Rossi, Jessica Alba, Elvis Presley, Tony Romo, John Mayer, Jennifer Aniston, and Kim Kardashian.[11] Eminem even spoofed himself, wearing an ALF t-shirt and holding a cake, referencing a commonly circulated pre-fame photo of him of when he was a youth. This Music Video also marks the return of Eminem's alter ego "Slim Shady".
From 'Concept' section of Music Video on Wikipedia Page; What this shows is a scramble of many intertextual references and metatextual references when he is critizing others' work.



Just Lose It (2004) - The video contains a parody of a rap battle scene from 8 Mile in which it is Eminem, as B-Rabbit, versus Eminem, as Slim Shady. It also contains several scenes where Eminem is walking down the streets naked. As he is doing this, Dr. Dre is seen driving next to him, looking disgusted. For the music video, the lyrics were edited slightly, notably the phrase "shake that ass", becoming the less provocative "shake that thing". Other changes include the muting of some parts of the second verse, and the phrase "butt naked" becoming "buck naked". Such examples of parodies that are included in this video are Michael Jackson, MC Hammer and his hit single "U Can't Touch This", Pee Wee Herman, Madonna and the movie Bad Santa, by displaying Eminem as a "mall santa" and even going so far to include Tony Cox, the actor who played the elf from the actual movie, as Eminem's helper. Some of the celebrities who appeared in this music video were Paris Hilton, Katie Cassidy, Monica Parales, Erik Estrada, Alyson Stoner, BooBoo Stewart, Mekhi Phifer and Dr. Dre. The video was later nominated at the MTV Video Music Awards for Best Rap Video, but lost to Ludacris' "Number One Spot". Much Music's 50 Most Controversial Videos ranked it #50 for its jokes on famous people.

CONCLUSION:

There are loads more songs that I could have used to show that Eminem is a postmodern artist - what I have picked are only a select few. The majority of his songs have intertextual/samples/interpolations included within and this creates meaning from the use of older debris of texts (bricolage). His music is relevant to culture, political and social events and his work as a whole shows that his own personality is difficult to define because of the different directions that each album tends to go in (with all of the alter-egos). This is hyper-real in itself and so how does the audience know which one is the real him? They don't. They see a more 'gentle' side to him in 'Mockingbird' but then is contrasted at the end with the violent lyrics. This distrusts binary oppositions because we can't tell whether his is a violent or peaceful character. To summarise, I think that he is therefore A POSTMODERN ARTIST!

Monday 26 March 2012

"Drive" (2011) - Reviews and Postmodern Aspects

"Winner of the Best Director prize at this year’s Cannes Film Festival, “Drive” is a stylish film that doesn’t know what it wants to be. Is it a thriller? A romance? A heist film? All of the above? To be honest, I really don’t know. Though based on the novel of the same name by James Sallis, “Drive” has very little dialogue. The majority of the story is told through camera angles and a musical score that seems to have been composed in 1985." - (Section of the review by Mike Smith - LINK).

^ This review shows that the film could be considered as ‘genreless’ text (goes against Derrida’s theory) because it includes so many different conventions from different genres of films that it is no longer a hybrid of genres but has no genre because of the great number of influences/conventions included.

Monday 19 March 2012

Flight of the Conchords - Postmodern T.V.

From Mr Ford’s Blog:

Hot Fuzz - Postmodern Film?

I found this while trying to find different postmodern films that I might have already seen. I have seen Hot Fuzz before (many times!) but never thought of it in a postmodern way. This PowerPoint points out some of the postmodern elements (I didn’t make this PowerPoint):

Saturday 10 March 2012

"L'Odyssée de Cartier" Advert - Postmodern?

"Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope."

The above description is from YouTube. Their website gives a breakdown of where they have got their inspiration from over the years and what each part of the advert represents.
Theories: In terms of theories, the main one could be hyper-reality because of the merging of the inspiration for the jewellery represented visually for the audience to see in an “epic” way. Because of all of the creativity put into the visuals of the advert, the audience will associate this fantasy world with the jewellery itself and will remember it.
Also, the music was recorded in London's Abbey Road Studios,;where a host of sucessful films have had their soundtracks recorded. The music does add to the 'Utopia' style because of the dramatic mood and has a chorus with 60 female and childrens' voices included.

Friday 9 March 2012

Post Production – Progression From AS to A2

There have been mainly two types of text that I have worked in for my AS and A2 coursework pieces; Print and Film. To begin with, my progression of the post production stage for Film has been a lot better than that for Print because I have produced and editing four pieces in this course (Preliminary ‘Door Opening Sequence’ and ‘Busted Music Video’ and then my own music video in A2 and my own film opening for AS). This has meant that I have been able to develop skills in postproduction throughout the two years and especially my skills with Adobe Premiere Elements has improved because I used that piece of software for both of the coursework pieces (and using them in different contexts with the film opening and music video).
   Also, I have worked in a team while editing for the two preliminary tasks and this has helped my research and planning to be more precise as I knew that the editing stage is just as importance as the filming itself. This allowed me to learn before the Music Video that the Storyboard in planning is vital for the postproduction stages especially because it allows you to follow and keep organised with the footage that you are editing. Through teamwork, I have also developed that criticism is a good thing for audience feedback because it helps with the postproduction stage and allows the text to keep to the target audience and be more focused towards the overall impact that the text should have.
   Furthermore, I have also worked as an individual for my Print pieces and have constructed and designed three pieces of Print in this course (Preliminary ‘School Music Magazine’ and Ancillary ‘DigiPak and ‘Advert’ to go with my Music Video for A2). This allowed my personal progression with the Adobe PhotoShop Elements to develop because my editing and manipulation skills with images became a lot better for the DigiPak and Advert for A2. I have learnt that the key skills with PhotoShop are to use it as frequent as you can and ‘mess about’ with the editing features on an image in order to gain confidence with the software. It then allowed me to develop and enhance my creativity because I was able to use it with confidence and try new effects to make more eye-catching texts that will suit the target audience.
In order to widen my knowledge of the conventions of Key Media Concepts within Print and Film, I researched into the common conventions. These Concepts applied to both areas of the media:
·         Representation (Film: Representation of Characters, Character Roles, Stereotypes, Cinematography associated with representation such as high and low angled shots; Print: Representation of Artists, Male Gaze, Manipulation of Cinematography such as harsh and soft lighting in the photograph).
·         Media Language (Film and Print: terms such as Mise en Scene, Cinematography, Editing and Sound enabled me to focus on those key areas and develop my creativity through each of the four aspects).
·         Audiences (Film: BBFC certificates for films to give me an idea on the target audience; Print and Film: Direct Target Market Research, Reception Theories and Audience Theories).
·         Institutions (Budgeting, Logos and Branding for the Production Company and Artist).
For example, I used the conventions of using close up shots of the characters’ faces in my Film Opening sequence because those are one of the generic features of horror cinematography. This enabled the audience to decode the film opening as a horror and enhanced the representations of the characters.

Post-Production Mindmaps for AS and A2

Mindmap on Post-Production (AS and A2)

Wednesday 7 March 2012

Phantom Of The Opera - Plagiarism claim from Pink Floyd's "Echoes"

Roger Waters of Pink Floyd had asserted that Andrew Lloyd Webber had plagiarized the intro section from the Pink Floyd song "Echoes", which largely resembles it, although he decided against filing a lawsuit.
"Yeah, the beginning of that bloody Phantom song is from Echoes. *DAAAA-da-da-da-da-da* [sic]. I couldn't believe it when I heard it. It's the same time signature - it's 12/8 - and it's the same structure and it's the same notes and it's the same everything. Bastard. It probably is actionable. It really is! But I think that life's too long to bother with suing Andrew fucking Lloyd Webber."[3]
The notes in question are about 4 minutes into this video:



Banned Xbox 360 Advert-"Standoff"

From Mr Ford's Blog:



In 2005, Microsoft made a "Jump In" ad for their Xbox 360 console that never aired. The ad, deemed too controversial, showed commuters on a subway platform playing "shoot ‘em up" with their fingers.

The following is from Ad Punch November 25th 2005

The xbox 360 ad which shows people are shooting at each other while running around is perceived as too much violent for lil kids. Robbie Bach of Microsoft told Businessweek that in this tense violent milieu it better to withdraw the advert from television even though it looks like an award winning piece.
The ad as conveyed by insiders exclusively meant for broader audience and not for hard core gamers.
The adspot was shot on a subway platform, where commuters like kids run around in a fake backyard battle.

LINK

Thursday 1 March 2012

Research and Planning Questions



Organisation of Research:



Referencing all of the internet sites that I had visited to find the research was easy because I could just place a link from my blog to that website. Books could just be referenced on the blog by writing out the author and where I got the book from.

My organisational skills did develop over AS and A2 because I found the blog easier to use as I went along and because all of the posts were in chronological order so if I needed to refer back then I could easily find it. Also, I included a ‘Search Posts’ feature on my A2 blog because that made it even easier for me to find previous posts, keeping it organised and easy to access each post.

Planning (Pre-Production):
For the pre-production stage of my coursework pieces (planning), I researched into a more variety of different planning methods in order to help with the organisation on the day of the shooting. For example, in my AS coursework for my film opening, I produced a script and researched about call sheets that were used in the real film productions in order to make sure that the cast knew where they were at the correct date. It also helped for preparations with props and the locations (especially when I needed to use make-up for the witch character).
Drafting was extremely important because it allowed for audience feedback to be more precise and teacher feedback was more appropriate/direct towards certain aspects of my text. I collated audience feedback by keeping ‘feedback sheets’ with audience members’ feedback on it. For AS, I used a simple questionnaire to evaluate whether or not the film opening was appealing to them and how they think it could be improved (which helped point out that the inside shots were too dark and should be re-filmed).




Organisation of Time, Personnel and Equipment/Working as an Individual:

Communication and organisation of personnel (the cast in my case because I was working on my own) was improved because of the use of planning (call sheet for example) and the storyboarding allowed me to know what cast member would be in which shot (and so when producing a music video with many shots it made it easier to organise the people into the right places and pre-tell them the next shots that we were going to film). What I did learn through organisation of personnel was that sometimes cast members sometimes do not get along as planned to (for the music video the musician and the female character were supposed to be in the same shot but didn’t get along so I filmed them separately to try and get around that). What I could have done better with the situation was tried to get them to meet before the day of shooting and so I knew for definite on whether it would work or not.
I learnt that there are advantages and disadvantages of working on my own (such as being able to be more creative and not having conflicting ideas with others) but also having the disadvantage of having more work to complete on my own instead of sharing it out with a group.



Organisation/Presentation of Research and Planning Materials:



In order to make it easier to read (because I was working with children for my AS), I made sure that the script and call sheet were Word Processed so that they were easily readable and also I could print out several copies of each document to give to each cast member in advance so that they knew what they were saying/doing. I also gave them a ‘brief’ before filming telling them exactly how it would work and what I overall had in mind for them to do when acting. This made it a lot easier to move quickly through the production stage and they knew what I wanted them to do.
I posted ‘diaries’ of how each shooting day went and this helped to reflect back onto what I had done previously and compare on what I should re-film (especially with my A2 music video). To enhance with the presentation of my planning/research I used digital technologies and a variety of software (such as Animoto and Prezi) in order to show my creativity through presentation.

Postmodern Adverts - The Guardian 'Open Journalism - Three Little Pigs'

Just saw this advertised on YouTube for The Guardian. Thought it was quite interesting for an advert because it uses the ‘Three Little Pigs’ story to elaborate their open journalism concept. I think that a postmodern theory of hypotextuality (Genette) could be used here because they have taken the fairytale and expanded the story for a modern audience (relating to cultural references such as social networking sites) and using it for a different purpose.

Inception Postmodern Elements Presentation


Monday 27 February 2012

Kramer's Postmodern Music Theory



Jonathan Kramer posits the idea (following Umberto Eco and Jean-François Lyotard) that postmodernism (including musical postmodernism) is less a surface style or historical period (i.e., condition) than an attitude. Kramer enumerates 16 (arguably subjective) "characteristics of postmodern music, by which I mean music that is understood in a postmodern manner, or that calls forth postmodern listening strategies, or that provides postmodern listening experiences, or that exhibits postmodern compositional practices." According to Kramer (Kramer 2002, 16–17), postmodern music:
  1. is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
  2. is, on some level and in some way, ironic
  3. does not respect boundaries between sonorities and procedures of the past and of the present
  4. challenges barriers between 'high' and 'low' styles
  5. shows disdain for the often unquestioned value of structural unity
  6. questions the mutual exclusivity of elitist and populist values
  7. avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
  8. considers music not as autonomous but as relevant to cultural, social, and political contexts
  9. includes quotations of or references to music of many traditions and cultures
  10. considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
  11. embraces contradictions
  12. distrusts binary oppositions
  13. includes fragmentations and discontinuities
  14. encompasses pluralism and eclecticism
  15. presents multiple meanings and multiple temporalities
  16. locates meaning and even structure in listeners, more than in scores, performances, or composers
It should be noted here that Kramer is again referencing work in the Western art music tradition, and does not seem to be addressing music from the "popular" end of the spectrum; this kind of intentionality is not unheard-of in popular music, but it is quite unusual.
From Wikipedia's POSTMODERN MUSIC page.

Friday 24 February 2012

Research and Planning - Key Terms (Pros and Cons) Table

(Click to Enlarge)

Postmodern Music - Sampling - 'Ghetto Gospel' (2Pac)

I came across this song ages ago and remember that Elton John’s song ‘Indian Sunset’ was sampled for the chorus. This is an example of using another song to create something new. The meaning of the song ‘Ghetto Gospel’ relates to ‘Indian Sunset’ but the genres have been fused together. Eminem produced this song.

Genre of 'Ghetto Gospel': West Coast Hip Hop/Conscious Hip Hop.
Genre of 'Indian Sunset' (Elton John): Symphonic Rock/Soft Rock



Wednesday 22 February 2012

Postmodern Music - Research - The Time (Dirty Bit) by The Black Eyed Peas

When looking at ‘sampling’, this song immediately came to mind because of its use of sampling (click on link below for Wikipedia article). It uses samples/interpolations from ‘(I’ve had) The Time of My Life’ soundtrack from the film Dirty Dancing (1987):


Couldn’t get an embed code for the Dirty Dancing (1987) clip so click HERE for the link.

Comparisons to Deadmau5 - From Wikipedia Page of 'The Time (Dirty Bit)':

Critics also noted similarities between "The Time (Dirty Bit)" and works by record producer Deadmau5.[9] The record producer spoke of the similarities through his official Facebook account. He likened the Black Eyed Peas song to the remix of "You and I" by Medina, a song he produced. "I so know that hi-hat... and the pattern it was in... so I went to my masters folder, cracked open my instrumental mix of 'You and I' remix thing I did for Medina... and there it was again, staring me in the face". The producer stated he welcomed the usage of sampling in electronic music, "This isn't calling the Black Eyed Peas out at all. This is just another interesting factoid I keep finding about sampling and electronic music".

Postmodern Film - Inglourious Basterds (2009) Essay

Friday 17 February 2012

Intertextuality - The Odessa Steps and Its Descendants


Click on image for a compilation of clips that refer to the Odessa Steps sequence in Battleship Potemkin.

Postmodernism Film - Inglourious Basterds - Famous References

Max Linder - Combat de boxe

Max Linder is referred to in Chapter Three (German Night In Paris) of Inglourious Basterds.

Noel Coward-In Which We Serve (1942) dir. David Lean

Sir Noël Peirce Coward (16 December 1899 – 26 March 1973) was an English playwright, composer, director, actor and singer, known for his wit, flamboyance, and what Time magazine called "a sense of personal style, a combination of cheek and chic, pose and poise".

Postmodernism Film - Inglourious Basterds

Has one of the most overrated directors of the '90s become one of the most underrated of the aughts?




Since it premiered at Cannes in May, Basterds has met with some wildly conflicting reactions (some of them—no surprise given its breezily outrageous approach to a loaded subject—highly negative and morally accusatory). Tarantino's career since Pulp Fiction continues to seem like one long backlash. Could it be that one of the most overrated directors of the '90s has become one of the most underrated of the aughts?

Tarantino's filmography is split in two by the six-year gap that separated Jackie Brown (1997) and Kill Bill Vol. 1(2003), during which, among other things, he worked on the notoriously unwieldy Basterds screenplay (which was at one point supposed to be a miniseries). The received wisdom has it that he never quite made a comeback. But the criticisms most frequently leveled against him these days—he's a rip-off artist, he makes movies that relate only to other movies, he knows nothing of real life, he could use some sensitivity training—apply equally, if not more so, to the earlier films. (Reservoir Dogs lifted many of its tricks directly from the Hong Kong film City on Fire; Pulp Fiction and Jackie Brown are the Tarantino movies with the most flamboyant use of racist language.) Reviewers and audiences may have wearied of the blowhard auteur, but there's an argument to be made that Tarantino, far from a burnout case, is just hitting his stride, and that his movies, in recent years, have only grown freer and more radical.

Taken as a yin-yang whole, Kill Bill Vol. 1 and Vol. 2 constitute a globe-spanning feat of genre scholarship, blithely connecting the dots from Chinese kung fu to Japanese swordplay, from blaxploitation to manga to spaghetti Western. Tarantino's reference-happy method is often dismissed as know-it-all geekery or stunted nostalgia, the video-store dreams of an eternal fanboy. But there is something strikingly of the moment and perhaps even utopian about Kill Bill's obsessive pastiche, which at once celebrates and demonstrates the possibilities of the voracious, hyperlinked 21st-century media gestalt: the idea that whole histories and entire worlds of pop culture are up for grabs, waiting to be revived, reclaimed, remixed.

First released as part of Grindhouse, 2007's double-header exercise in retro sleaze, Death Proof confirmed that Tarantino has no interest, or maybe is incapable of, straightforward homage, even when that's the nominal assignment. While partner in crime Robert Rodriguez tossed off a scattershot bit of zombie schlock for his contribution (Planet Terror), Tarantino borrowed a few motifs from sorority slashers and car-chase zone-outs and fashioned a curious formal experiment that would have given a '70s exploitation producer fits. Death Proof (on DVD in an unrated, extended version) is split down the middle into mirror-image halves. In each segment, the same scenario unfolds (with very different outcomes): a group of young women has a scary run-in with Stuntman Mike (Kurt Russell), a killer in a muscle car, and the exhilarating final burst of action is preceded by a provocatively long bout of directionless yapping.

Like their creator, Tarantino's characters never shut up and are plainly enthralled by the sound of their own voices. More than the spasms of violence, the lifeblood of his movies is their ornate dialogue, which tends to unfurl at great, meandering length. (Tarantino was sly enough to call attention to this hallmark early on: In Reservoir Dogs, when Tim Roth's character, an undercover cop, is handed the scripted anecdote that he will have to perform to pass as Mr. Orange, he balks at the sheer level of detail: "I've got to memorize all this? There's over four fucking pages of shit here.") Tarantino movies are known for two kinds of verbal expulsions: the stem-winding monologue (Samuel L. Jackson's Old Testament shtick in Pulp Fiction) and the micro-observational tangent (Steve Buscemi's anti-tipping tirade in Reservoir Dogs). In Death Proof, which revels in a buzzed, leisurely camaraderie, he quietly masters a third kind: the language of downtime and hanging out, not exactly naturalistic (his most subdued chatter retains a heightened quality) but less baroque and truer to the rhythms of actual human interaction. Modest as it seems, Death Proof is in fact a clear-cut demonstration of Tarantino's gifts. By so pointedly breaking the film into long, alternating sections—talk, action, talk, action—he distends the normal rhythm of his movies, weighing aural against visual spectacle and pushing each to its limit.
But it's in Inglourious Basterds that the relationship between language and action becomes truly charged. Though the violence (much of it perpetrated by Jews against Nazis, with baseball bats and bowie knives) is graphic and memorable, the film consists largely of one-on-one verbal showdowns. As in Death Proof, but with greater purpose, Tarantino gives the conversations room to soar and stall and double back on themselves (especially in two agonizingly tense and protracted scenes, in a farmhouse and a basement tavern). Language is the chief weapon of the insinuating villain, brilliantly played by Christoph Waltz, a Nazi colonel fluent in German, English, French, and Italian. Power resides in the persuasiveness of speech; the success of undercover missions hinges on the ability to master accents; and as characters strive to maintain false pretenses, words are a means of forestalling death.

Inglourious Basterds addresses head-on many of the standard anti-Tarantino criticisms. You say he makes movies that are just about movies? You think they present violence without a context? Luring the elite of the Third Reich to an Art Deco cinematheque in Nazi-occupied Paris, Basterds gleefully uses film history to turn the tables on world history; its context is nothing less than the worst atrocity of the 20th century. This only seems to have further infuriated Tarantino's detractors, some of whom are appalled that this terminal adolescent would dare to indulge his notorious penchant for vengeful wish fulfillment on such sensitive and sacrosanct material.
Needless to say, Tarantino's movie shares little common ground with—and, indeed, is probably a direct response to—your typical Holocaust drama. It has no interest in somber commemoration, and it refuses to deny the very real satisfactions of revenge. Like all of Tarantino's films, Inglourious Basterds is about its maker's crazy faith in movies, in their ability to create a parallel universe. His films have always implicitly insisted that movies are an alternative to real life, and with Inglourious Basterds, for the first time, he has done something at once preposterous and poignant: He takes that maxim at face value and creates his own counterfactual history. It may not be his masterpiece, but for sheer chutzpah, it will be hard to top.
By Posted Thursday, Aug. 20, 2009, at 1:13 PM ET

Originally published on
Slate.com

Wednesday 15 February 2012

Postmodernism - Key Terms

We frequently hear it said that ‘we are living in a postmodern world.’ Are we? How do we know? And how is postmodernism as a theoretical perspective applicable to Media Studies?

Where do we start? How about some definitions? George Ritzer (1996) suggested that postmodernism usually refers to a cultural movement – postmodernist cultural products such as architecture, art, music, films, TV, adverts etc.

Ritzer also suggested that postmodern culture is signified by the following:

• The breakdown of the distinction between high culture and mass culture. Think: drama about Dame Margot Fonteyn, a famous prima ballerina, on BBC4.

• The breakdown of barriers between genres and styles. Think: Shaun of the Dead a rom-com-zom.

• Mixing up of time, space and narrative. Think Pulp Fiction or The Mighty Boosh.

• Emphasis on style rather than content. Think: Girls Aloud.

• The blurring of the distinction between representation and reality. Think, Katie Price or Celebrity Big Brother.

The French theorist Baudrillard argues that contemporary society increasingly reflects the media; that the surface image becomes increasingly difficult to distinguish from the reality. Think about all the times you have heard an actor on a soap-opera say, that when they are out and about, people refer to them by their character’s name. Look at The Sun’s website and search stories on Nicholas Hoult when he was in Skins: he is predominantly written about as though he is ‘Tony’, his character in Skins.

Key terms

Among all the theoretical writing on postmodernism (and you might like to look up George Ritzer, Jean Baudrillard, Jean-Francois Lyotard, Frederic Jameson and Dominic Strinati), there are a few key terms that you’ll find it useful to know. These terms can form the basis of analysis when looking at a text from a postmodern perspective:

• intertextuality – one media text referring to another

• parody – mocking something in an original way

• pastiche – a stylistic mask, a form of self-conscious imitation

• homage – imitation from a respectful standpoint

• bricolage – mixing up and using different genres and styles

• simulacra – simulations or copies that are replacing ‘real’ artefacts

• hyperreality – a situation where images cease to be rooted in reality

• fragmentation – used frequently to describe most aspects of society, often in relation to identity

This article first appeared in MediaMagazine 32, April 2010.

Postmodernism - Theories and Texts

Postmodernism - Video Games

Just found this when researching Postmodernism elements and so thought I should embed it: 

Thursday 9 February 2012

Creativity in AS and A2 Coursework

Creativity has been an essential part of both pieces of my coursework because it has allowed me to develop my own skills and create a product that would be suitable for its target audience.
Firstly, research and planning has allowed me to be creative because I could take inspiration and inventiveness from other texts (such as conventions, use of mise en scene and cinematography) and create something original that the audience would watch/purchase. Planning has made me resourceful because I could prepare for if a problem would occur (risk assessment, backup alternative shooting dates if bad weather for example) and this allowed my creative to be better when actually shooting the film because I could concentrate on the filming. This contrasts to the theory "A project that is too well planned lacks opportunities for spontaneity and creativity because planning enabled me to be organised and so by creating a thorough storyboard for example, I could follow it and be more inventive with the time spent setting up and making sure that the camera angles were right and spending spare time at the end shooting a few extra shots that were unusual to experiment with in the post-production stage. This was especially useful in my A2 coursework because of the many shots needed for the cutting rhythm and lip-syncing to work.
Moreover, I was able to be creative with the way that I presented research and planning to gain audience feedback as a pitch/mood board. Allowing me to gain more direct feedback, the collage of images allowed my resourcefulness to be maximised—for example in A2, the overall ‘star image’ of the artist was not what the target audience thought looked right for the genre so that problem was dealt with earlier.
I could use ingenuity in my AS film opening because of the lighting decisions that I made and had problems with the indoor sequence of shots being too dark. I re-filmed the indoor shots though and overcame this issue and I also took inspiration from other texts when research and planning in terms of cinematography (the 180o Rule or Camera Angles) which enabled me to be more creative with the production side of the film opening. Also, colour was very important to convey mood in my film opening and I was inventive with the schemes that I choose because I looked into theories such as Levi-Strauss (such as binary opposition like light versus dark) which were used in the outdoor and indoor shots to convey that the children were being mislead by the ‘grandma’ character. This also juxtaposes the theory "media producers can learn nothing from studying the conventions of old texts" because I took many inspirational conventions from completing textual analysis of different genres of film openings and learnt a lot in theory and narrative structure that I used in my own opening.
Furthermore, there was little restriction on the song that I could use for my A2 music video –such as, the length of the song needed to be no longer that four and a half minutes. Apart from that, we had a free choice of the genre of the song and so I was able to research a variety of songs and pick my personal preference and use my originality to the best that I could. However, there were restrictions to my creativity when choosing a soundtrack for my as film opening because the music had to be royalty free music. Despite this, I was resourceful with what options I did have and so chose the soundtrack that enhanced the mood of the opening the most.
The restrictions that were most apparent on both my AS and A2 coursework pieces were the funding/expenditures that I could use for different production equipment for example. If I was able to have a bigger budget, it would have enhanced the quality of my film opening because I could have used a microphone on a boom pole to avoid the wind from affecting the quality of the dialogue.
My originality was enhanced by the use of technology; especially for my A2 coursework piece. It made it a lot easier to playback the track to the artist when he needed to lip-sync for the music video. Also, the development due to technology between my preliminary task at the beginning of AS (continuity task) and my Coursework pieces has made the quality and originality better because in my preliminary task, we had to use simple editing software (IMovie) whereas for my music video I could use Premiere Elements to make the editing more accurate and more inventive because of the variety of features available.
Finally, I will take many of the creative skills that I have learnt throughout the course and that it is good to have some limits onto creativity so that the idea can stay focused and to-the-point – which I leant by feedback and accepting that criticism on my creativity is good sometimes for refining a better product and making it more inventive and inspirational.

Friday 27 January 2012

Rube Goldberg's Work - Very Creative and Inspirational!

I think that it demonstrates creativity really well because it is something different and needs a lot of imagination, resourcefulness, inspiration and originality in order to work effectively. It is good because Rube Goldberg’s concept has been used in advertising (Honda advert) because it is different and people recognize his work because of the originality and inspiration. A theory that contrasts to his work is ‘‘Technology has taken all the creativity out of media production’’ because adaptations and inspired ideas have included technology to make them more inventive (such as the Honda Advert whereby it uses cogs and gears, bearing and other mechanical parts of a car). This makes the advert more memorable and has a greater chance of selling the car. Another contrasted quote is ‘‘A project that is too well planned lacks opportunities for spontaneity and creativity.’’ Goldberg’s work contrasts this because in order for the idea to work, a lot of planning had to go into it in order for it to work successfully. However, it may be supported when ‘trial and error’ is used because the invention may not work the first time and so the designer makes changes to aspects and sees if that works – until they gain a successful idea.


Thursday 26 January 2012

Quotes about Creativity - Just Someone's Opinion?

Wednesday 25 January 2012

Creating a CD Cover - With Limits on Creativity

The trick is you have to create it from 'found' materials, again following a set of rules.
1. Generate a name for your band by using WikiPedia's random page selector tool, and using the first article title on whichever page pops up. No matter how weird or lame that band name sounds.
2. Generate an album title by cutting and pasting the last four words of the final quote on whichever page appears when you click on the quotationspage's random quote selector tool. No matter what those four words turn out to be.
3. Finally, visit Flickr's Most Interesting page -- a random selection of some of the interesting things discovered on Flickr within the last 7 days -- and download the third picture on that page. (Even better: Click on this link to get a Flickr photo that's licensed under Creative Commons.) Again -- no cheating! You must use the photo, no matter how you feel about it.
4. Using Photoshop (or whatever method you prefer), put all of these elements together and create your very own CD cover.


Name Generated by 'WikiPedia': Rock Rabbit
Album Title Generated by 'QuotationsPage': Don't Fool With It

Final Product:


The decisions that were made for me was the Name of the Artist, Name of the Album and the Image used for the CD Cover. The only thing that I did have freedom with was the Font Style, Size, Colour and the Positioning of the Text.

Friday 20 January 2012

Section A

I think that the set menu of tasks has had both advantages and disadvantages to my use of creativity in both of my coursework pieces. An advantage to having a set task with the music video is it allowed me to have a key focus point with my research and planning and meant that theories and narrative structures of music videos were easily taught to the whole class and so my vision of the whole task could be structured better. It also allowed me to extend my imagination because before the music video coursework’s research and planning, I had not really taken a massive interest in music videos and so my knowledge was developed further because I could apply my interest in film narratives to narratives in music videos.
   However, the disadvantage to having the set task of a music video was that the use of equipment for more creative shots (such as aerial shots or tracking) were not available because I didn’t have a large budget to purchase equipment and time constraints on the project meant that actually constructing the equipment cheaply was not possible. This disadvantage with the time constrains also applies to my AS coursework because I could have built a zip-line to have the camera fly down at the beginning to make the opening shot more ingenious.
“If you look to the future and keep one eye on the past you are blind in one eye. If you keep both eyes on the future and no eyes on the past you are blind in both eyes and God have mercy on you.”—Beniton

“In the kingdom of the blind, the one-eyed man is king.” - Desiderius Erasmus

Postmodernism rejects this ideology and treats both the past and the future as the same. It also highlighted the paradox of making everything depthless.

If the 'master craftsman' is no longer needed, what does that say about creation and talent? If everyone is talented then no one is, if everyone can make music then no one can.