Showing posts with label Postmodernism. Show all posts
Showing posts with label Postmodernism. Show all posts

Monday, 21 May 2012

'The Lynx Effect'/'The Specs Effect' - Parody





Parody of 'The Lynx Effect' advert, makes the audience remember it and is hypotextuality (Genette's theory) because it extends the meaning of the advert and turns it into humour.

Thursday, 17 May 2012

Call of Duty (Video Game) - Simulacrum and Audience Response

"How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world?"

Call of Duty has a postmodern element in the sense that 'death' is used but it is only a copy of death without the actual dying (simulacrum). There is no meaning behind the death because the player simply just 'respawns' back into the game - making 'death' flustrating but having little emotional effect on the audience:

"In its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy."

The audience are detached because they are not experiencing death 'properly'. This could be a negative effect of video games and 'respawning' because the audience cannot distingish between reality and fantasy (hyperreality). This means that a younger audience playing the game may not be able to realise that death is death and that you simply cannot 'respawn' back in to reality.

Friday, 4 May 2012

Eminem - Postmodern Artist Presentation (With a few extra points):





We Made You (2009) - The music video is a parody of the television series Rock of Love and Star Trek (with the Starfleet insignia replaced with an inverted 2nd Infantry Division (United States)), as well as Eminem singing in a background of an imitation version of the notes of Guitar Hero while the casino-based sequence in the video is an homage to the film Rain Man, a film Eminem has previously referenced in his lyrics.[9] The casino scene was shot in The Palms hotel and casino. References to Nanook of the North are also made, especially seen in the scenes with Sarah Palin, those scenes parodying Larry Flynt's Who's Nailin' Paylin?. There is also an homage to Alfred Hitchcock's film Psycho. On April 3, 2009, Eminem talked about the music video in an MTV News interview, stating that there is some "Celebrity bashing in it," which is often a feature of his album's lead singles.[10] In addition to Sarah Palin, notable celebrities mocked using look-alike actresses and actors include Jessica Simpson, Bret Michaels, Britney Spears, Kevin Federline, Lindsay Lohan, Samantha Ronson, Amy Winehouse and her then-husband Blake Fielder-Civil, Ellen DeGeneres, Portia de Rossi, Jessica Alba, Elvis Presley, Tony Romo, John Mayer, Jennifer Aniston, and Kim Kardashian.[11] Eminem even spoofed himself, wearing an ALF t-shirt and holding a cake, referencing a commonly circulated pre-fame photo of him of when he was a youth. This Music Video also marks the return of Eminem's alter ego "Slim Shady".
From 'Concept' section of Music Video on Wikipedia Page; What this shows is a scramble of many intertextual references and metatextual references when he is critizing others' work.



Just Lose It (2004) - The video contains a parody of a rap battle scene from 8 Mile in which it is Eminem, as B-Rabbit, versus Eminem, as Slim Shady. It also contains several scenes where Eminem is walking down the streets naked. As he is doing this, Dr. Dre is seen driving next to him, looking disgusted. For the music video, the lyrics were edited slightly, notably the phrase "shake that ass", becoming the less provocative "shake that thing". Other changes include the muting of some parts of the second verse, and the phrase "butt naked" becoming "buck naked". Such examples of parodies that are included in this video are Michael Jackson, MC Hammer and his hit single "U Can't Touch This", Pee Wee Herman, Madonna and the movie Bad Santa, by displaying Eminem as a "mall santa" and even going so far to include Tony Cox, the actor who played the elf from the actual movie, as Eminem's helper. Some of the celebrities who appeared in this music video were Paris Hilton, Katie Cassidy, Monica Parales, Erik Estrada, Alyson Stoner, BooBoo Stewart, Mekhi Phifer and Dr. Dre. The video was later nominated at the MTV Video Music Awards for Best Rap Video, but lost to Ludacris' "Number One Spot". Much Music's 50 Most Controversial Videos ranked it #50 for its jokes on famous people.

CONCLUSION:

There are loads more songs that I could have used to show that Eminem is a postmodern artist - what I have picked are only a select few. The majority of his songs have intertextual/samples/interpolations included within and this creates meaning from the use of older debris of texts (bricolage). His music is relevant to culture, political and social events and his work as a whole shows that his own personality is difficult to define because of the different directions that each album tends to go in (with all of the alter-egos). This is hyper-real in itself and so how does the audience know which one is the real him? They don't. They see a more 'gentle' side to him in 'Mockingbird' but then is contrasted at the end with the violent lyrics. This distrusts binary oppositions because we can't tell whether his is a violent or peaceful character. To summarise, I think that he is therefore A POSTMODERN ARTIST!

Monday, 26 March 2012

"Drive" (2011) - Reviews and Postmodern Aspects

"Winner of the Best Director prize at this year’s Cannes Film Festival, “Drive” is a stylish film that doesn’t know what it wants to be. Is it a thriller? A romance? A heist film? All of the above? To be honest, I really don’t know. Though based on the novel of the same name by James Sallis, “Drive” has very little dialogue. The majority of the story is told through camera angles and a musical score that seems to have been composed in 1985." - (Section of the review by Mike Smith - LINK).

^ This review shows that the film could be considered as ‘genreless’ text (goes against Derrida’s theory) because it includes so many different conventions from different genres of films that it is no longer a hybrid of genres but has no genre because of the great number of influences/conventions included.

Monday, 19 March 2012

Flight of the Conchords - Postmodern T.V.

From Mr Ford’s Blog:

Hot Fuzz - Postmodern Film?

I found this while trying to find different postmodern films that I might have already seen. I have seen Hot Fuzz before (many times!) but never thought of it in a postmodern way. This PowerPoint points out some of the postmodern elements (I didn’t make this PowerPoint):

Thursday, 15 March 2012

Saturday, 10 March 2012

"L'Odyssée de Cartier" Advert - Postmodern?

"Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope."

The above description is from YouTube. Their website gives a breakdown of where they have got their inspiration from over the years and what each part of the advert represents.
Theories: In terms of theories, the main one could be hyper-reality because of the merging of the inspiration for the jewellery represented visually for the audience to see in an “epic” way. Because of all of the creativity put into the visuals of the advert, the audience will associate this fantasy world with the jewellery itself and will remember it.
Also, the music was recorded in London's Abbey Road Studios,;where a host of sucessful films have had their soundtracks recorded. The music does add to the 'Utopia' style because of the dramatic mood and has a chorus with 60 female and childrens' voices included.

Wednesday, 7 March 2012

Phantom Of The Opera - Plagiarism claim from Pink Floyd's "Echoes"

Roger Waters of Pink Floyd had asserted that Andrew Lloyd Webber had plagiarized the intro section from the Pink Floyd song "Echoes", which largely resembles it, although he decided against filing a lawsuit.
"Yeah, the beginning of that bloody Phantom song is from Echoes. *DAAAA-da-da-da-da-da* [sic]. I couldn't believe it when I heard it. It's the same time signature - it's 12/8 - and it's the same structure and it's the same notes and it's the same everything. Bastard. It probably is actionable. It really is! But I think that life's too long to bother with suing Andrew fucking Lloyd Webber."[3]
The notes in question are about 4 minutes into this video:



Banned Xbox 360 Advert-"Standoff"

From Mr Ford's Blog:



In 2005, Microsoft made a "Jump In" ad for their Xbox 360 console that never aired. The ad, deemed too controversial, showed commuters on a subway platform playing "shoot ‘em up" with their fingers.

The following is from Ad Punch November 25th 2005

The xbox 360 ad which shows people are shooting at each other while running around is perceived as too much violent for lil kids. Robbie Bach of Microsoft told Businessweek that in this tense violent milieu it better to withdraw the advert from television even though it looks like an award winning piece.
The ad as conveyed by insiders exclusively meant for broader audience and not for hard core gamers.
The adspot was shot on a subway platform, where commuters like kids run around in a fake backyard battle.

LINK

Thursday, 1 March 2012

Postmodern Adverts - The Guardian 'Open Journalism - Three Little Pigs'

Just saw this advertised on YouTube for The Guardian. Thought it was quite interesting for an advert because it uses the ‘Three Little Pigs’ story to elaborate their open journalism concept. I think that a postmodern theory of hypotextuality (Genette) could be used here because they have taken the fairytale and expanded the story for a modern audience (relating to cultural references such as social networking sites) and using it for a different purpose.

Inception Postmodern Elements Presentation


Monday, 27 February 2012

Kramer's Postmodern Music Theory



Jonathan Kramer posits the idea (following Umberto Eco and Jean-François Lyotard) that postmodernism (including musical postmodernism) is less a surface style or historical period (i.e., condition) than an attitude. Kramer enumerates 16 (arguably subjective) "characteristics of postmodern music, by which I mean music that is understood in a postmodern manner, or that calls forth postmodern listening strategies, or that provides postmodern listening experiences, or that exhibits postmodern compositional practices." According to Kramer (Kramer 2002, 16–17), postmodern music:
  1. is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
  2. is, on some level and in some way, ironic
  3. does not respect boundaries between sonorities and procedures of the past and of the present
  4. challenges barriers between 'high' and 'low' styles
  5. shows disdain for the often unquestioned value of structural unity
  6. questions the mutual exclusivity of elitist and populist values
  7. avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
  8. considers music not as autonomous but as relevant to cultural, social, and political contexts
  9. includes quotations of or references to music of many traditions and cultures
  10. considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
  11. embraces contradictions
  12. distrusts binary oppositions
  13. includes fragmentations and discontinuities
  14. encompasses pluralism and eclecticism
  15. presents multiple meanings and multiple temporalities
  16. locates meaning and even structure in listeners, more than in scores, performances, or composers
It should be noted here that Kramer is again referencing work in the Western art music tradition, and does not seem to be addressing music from the "popular" end of the spectrum; this kind of intentionality is not unheard-of in popular music, but it is quite unusual.
From Wikipedia's POSTMODERN MUSIC page.

Friday, 24 February 2012

Postmodern Music - Sampling - 'Ghetto Gospel' (2Pac)

I came across this song ages ago and remember that Elton John’s song ‘Indian Sunset’ was sampled for the chorus. This is an example of using another song to create something new. The meaning of the song ‘Ghetto Gospel’ relates to ‘Indian Sunset’ but the genres have been fused together. Eminem produced this song.

Genre of 'Ghetto Gospel': West Coast Hip Hop/Conscious Hip Hop.
Genre of 'Indian Sunset' (Elton John): Symphonic Rock/Soft Rock



Wednesday, 22 February 2012

Postmodern Music - Research - The Time (Dirty Bit) by The Black Eyed Peas

When looking at ‘sampling’, this song immediately came to mind because of its use of sampling (click on link below for Wikipedia article). It uses samples/interpolations from ‘(I’ve had) The Time of My Life’ soundtrack from the film Dirty Dancing (1987):


Couldn’t get an embed code for the Dirty Dancing (1987) clip so click HERE for the link.

Comparisons to Deadmau5 - From Wikipedia Page of 'The Time (Dirty Bit)':

Critics also noted similarities between "The Time (Dirty Bit)" and works by record producer Deadmau5.[9] The record producer spoke of the similarities through his official Facebook account. He likened the Black Eyed Peas song to the remix of "You and I" by Medina, a song he produced. "I so know that hi-hat... and the pattern it was in... so I went to my masters folder, cracked open my instrumental mix of 'You and I' remix thing I did for Medina... and there it was again, staring me in the face". The producer stated he welcomed the usage of sampling in electronic music, "This isn't calling the Black Eyed Peas out at all. This is just another interesting factoid I keep finding about sampling and electronic music".

Postmodern Film - Inglourious Basterds (2009) Essay

Friday, 17 February 2012

Intertextuality - The Odessa Steps and Its Descendants


Click on image for a compilation of clips that refer to the Odessa Steps sequence in Battleship Potemkin.

Postmodernism Film - Inglourious Basterds - Famous References

Max Linder - Combat de boxe

Max Linder is referred to in Chapter Three (German Night In Paris) of Inglourious Basterds.

Noel Coward-In Which We Serve (1942) dir. David Lean

Sir Noël Peirce Coward (16 December 1899 – 26 March 1973) was an English playwright, composer, director, actor and singer, known for his wit, flamboyance, and what Time magazine called "a sense of personal style, a combination of cheek and chic, pose and poise".

Postmodernism Film - Inglourious Basterds

Has one of the most overrated directors of the '90s become one of the most underrated of the aughts?




Since it premiered at Cannes in May, Basterds has met with some wildly conflicting reactions (some of them—no surprise given its breezily outrageous approach to a loaded subject—highly negative and morally accusatory). Tarantino's career since Pulp Fiction continues to seem like one long backlash. Could it be that one of the most overrated directors of the '90s has become one of the most underrated of the aughts?

Tarantino's filmography is split in two by the six-year gap that separated Jackie Brown (1997) and Kill Bill Vol. 1(2003), during which, among other things, he worked on the notoriously unwieldy Basterds screenplay (which was at one point supposed to be a miniseries). The received wisdom has it that he never quite made a comeback. But the criticisms most frequently leveled against him these days—he's a rip-off artist, he makes movies that relate only to other movies, he knows nothing of real life, he could use some sensitivity training—apply equally, if not more so, to the earlier films. (Reservoir Dogs lifted many of its tricks directly from the Hong Kong film City on Fire; Pulp Fiction and Jackie Brown are the Tarantino movies with the most flamboyant use of racist language.) Reviewers and audiences may have wearied of the blowhard auteur, but there's an argument to be made that Tarantino, far from a burnout case, is just hitting his stride, and that his movies, in recent years, have only grown freer and more radical.

Taken as a yin-yang whole, Kill Bill Vol. 1 and Vol. 2 constitute a globe-spanning feat of genre scholarship, blithely connecting the dots from Chinese kung fu to Japanese swordplay, from blaxploitation to manga to spaghetti Western. Tarantino's reference-happy method is often dismissed as know-it-all geekery or stunted nostalgia, the video-store dreams of an eternal fanboy. But there is something strikingly of the moment and perhaps even utopian about Kill Bill's obsessive pastiche, which at once celebrates and demonstrates the possibilities of the voracious, hyperlinked 21st-century media gestalt: the idea that whole histories and entire worlds of pop culture are up for grabs, waiting to be revived, reclaimed, remixed.

First released as part of Grindhouse, 2007's double-header exercise in retro sleaze, Death Proof confirmed that Tarantino has no interest, or maybe is incapable of, straightforward homage, even when that's the nominal assignment. While partner in crime Robert Rodriguez tossed off a scattershot bit of zombie schlock for his contribution (Planet Terror), Tarantino borrowed a few motifs from sorority slashers and car-chase zone-outs and fashioned a curious formal experiment that would have given a '70s exploitation producer fits. Death Proof (on DVD in an unrated, extended version) is split down the middle into mirror-image halves. In each segment, the same scenario unfolds (with very different outcomes): a group of young women has a scary run-in with Stuntman Mike (Kurt Russell), a killer in a muscle car, and the exhilarating final burst of action is preceded by a provocatively long bout of directionless yapping.

Like their creator, Tarantino's characters never shut up and are plainly enthralled by the sound of their own voices. More than the spasms of violence, the lifeblood of his movies is their ornate dialogue, which tends to unfurl at great, meandering length. (Tarantino was sly enough to call attention to this hallmark early on: In Reservoir Dogs, when Tim Roth's character, an undercover cop, is handed the scripted anecdote that he will have to perform to pass as Mr. Orange, he balks at the sheer level of detail: "I've got to memorize all this? There's over four fucking pages of shit here.") Tarantino movies are known for two kinds of verbal expulsions: the stem-winding monologue (Samuel L. Jackson's Old Testament shtick in Pulp Fiction) and the micro-observational tangent (Steve Buscemi's anti-tipping tirade in Reservoir Dogs). In Death Proof, which revels in a buzzed, leisurely camaraderie, he quietly masters a third kind: the language of downtime and hanging out, not exactly naturalistic (his most subdued chatter retains a heightened quality) but less baroque and truer to the rhythms of actual human interaction. Modest as it seems, Death Proof is in fact a clear-cut demonstration of Tarantino's gifts. By so pointedly breaking the film into long, alternating sections—talk, action, talk, action—he distends the normal rhythm of his movies, weighing aural against visual spectacle and pushing each to its limit.
But it's in Inglourious Basterds that the relationship between language and action becomes truly charged. Though the violence (much of it perpetrated by Jews against Nazis, with baseball bats and bowie knives) is graphic and memorable, the film consists largely of one-on-one verbal showdowns. As in Death Proof, but with greater purpose, Tarantino gives the conversations room to soar and stall and double back on themselves (especially in two agonizingly tense and protracted scenes, in a farmhouse and a basement tavern). Language is the chief weapon of the insinuating villain, brilliantly played by Christoph Waltz, a Nazi colonel fluent in German, English, French, and Italian. Power resides in the persuasiveness of speech; the success of undercover missions hinges on the ability to master accents; and as characters strive to maintain false pretenses, words are a means of forestalling death.

Inglourious Basterds addresses head-on many of the standard anti-Tarantino criticisms. You say he makes movies that are just about movies? You think they present violence without a context? Luring the elite of the Third Reich to an Art Deco cinematheque in Nazi-occupied Paris, Basterds gleefully uses film history to turn the tables on world history; its context is nothing less than the worst atrocity of the 20th century. This only seems to have further infuriated Tarantino's detractors, some of whom are appalled that this terminal adolescent would dare to indulge his notorious penchant for vengeful wish fulfillment on such sensitive and sacrosanct material.
Needless to say, Tarantino's movie shares little common ground with—and, indeed, is probably a direct response to—your typical Holocaust drama. It has no interest in somber commemoration, and it refuses to deny the very real satisfactions of revenge. Like all of Tarantino's films, Inglourious Basterds is about its maker's crazy faith in movies, in their ability to create a parallel universe. His films have always implicitly insisted that movies are an alternative to real life, and with Inglourious Basterds, for the first time, he has done something at once preposterous and poignant: He takes that maxim at face value and creates his own counterfactual history. It may not be his masterpiece, but for sheer chutzpah, it will be hard to top.
By Posted Thursday, Aug. 20, 2009, at 1:13 PM ET

Originally published on
Slate.com

Wednesday, 15 February 2012

Postmodernism - Key Terms

We frequently hear it said that ‘we are living in a postmodern world.’ Are we? How do we know? And how is postmodernism as a theoretical perspective applicable to Media Studies?

Where do we start? How about some definitions? George Ritzer (1996) suggested that postmodernism usually refers to a cultural movement – postmodernist cultural products such as architecture, art, music, films, TV, adverts etc.

Ritzer also suggested that postmodern culture is signified by the following:

• The breakdown of the distinction between high culture and mass culture. Think: drama about Dame Margot Fonteyn, a famous prima ballerina, on BBC4.

• The breakdown of barriers between genres and styles. Think: Shaun of the Dead a rom-com-zom.

• Mixing up of time, space and narrative. Think Pulp Fiction or The Mighty Boosh.

• Emphasis on style rather than content. Think: Girls Aloud.

• The blurring of the distinction between representation and reality. Think, Katie Price or Celebrity Big Brother.

The French theorist Baudrillard argues that contemporary society increasingly reflects the media; that the surface image becomes increasingly difficult to distinguish from the reality. Think about all the times you have heard an actor on a soap-opera say, that when they are out and about, people refer to them by their character’s name. Look at The Sun’s website and search stories on Nicholas Hoult when he was in Skins: he is predominantly written about as though he is ‘Tony’, his character in Skins.

Key terms

Among all the theoretical writing on postmodernism (and you might like to look up George Ritzer, Jean Baudrillard, Jean-Francois Lyotard, Frederic Jameson and Dominic Strinati), there are a few key terms that you’ll find it useful to know. These terms can form the basis of analysis when looking at a text from a postmodern perspective:

• intertextuality – one media text referring to another

• parody – mocking something in an original way

• pastiche – a stylistic mask, a form of self-conscious imitation

• homage – imitation from a respectful standpoint

• bricolage – mixing up and using different genres and styles

• simulacra – simulations or copies that are replacing ‘real’ artefacts

• hyperreality – a situation where images cease to be rooted in reality

• fragmentation – used frequently to describe most aspects of society, often in relation to identity

This article first appeared in MediaMagazine 32, April 2010.