'The Lynx Effect'/'The Specs Effect' - Parody

Parody of 'The Lynx Effect' advert, makes the audience remember it and is hypotextuality (Genette's theory) because it extends the meaning of the advert and turns it into humour.

"L'Odyssée de Cartier" Advert - Postmodern?

"Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope."

The above description is from YouTube. Their website gives a breakdown of where they have got their inspiration from over the years and what each part of the advert represents.

Theories: In terms of theories, the main one could be hyper-reality because of the merging of the inspiration for the jewellery represented visually for the audience to see in an “epic” way. Because of all of the creativity put into the visuals of the advert, the audience will associate this fantasy world with the jewellery itself and will remember it.

Also, the music was recorded in London's Abbey Road Studios,;where a host of sucessful films have had their soundtracks recorded. The music does add to the 'Utopia' style because of the dramatic mood and has a chorus with 60 female and childrens' voices included.

Banned Xbox 360 Advert-"Standoff"

From Mr Ford's Blog:



In 2005, Microsoft made a "Jump In" ad for their Xbox 360 console that never aired. The ad, deemed too controversial, showed commuters on a subway platform playing "shoot ‘em up" with their fingers.

The following is from Ad Punch November 25th 2005

The xbox 360 ad which shows people are shooting at each other while running around is perceived as too much violent for lil kids. Robbie Bach of Microsoft told Businessweek that in this tense violent milieu it better to withdraw the advert from television even though it looks like an award winning piece.
The ad as conveyed by insiders exclusively meant for broader audience and not for hard core gamers.
The adspot was shot on a subway platform, where commuters like kids run around in a fake backyard battle.

LINK

Postmodern Adverts - The Guardian 'Open Journalism - Three Little Pigs'

Just saw this advertised on YouTube for The Guardian. Thought it was quite interesting for an advert because it uses the ‘Three Little Pigs’ story to elaborate their open journalism concept. I think that a postmodern theory of hypotextuality (Genette) could be used here because they have taken the fairytale and expanded the story for a modern audience (relating to cultural references such as social networking sites) and using it for a different purpose.