For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope."
The above description is from YouTube. Their website gives a breakdown of where they have got their inspiration from over the years and what each part of the advert represents.
Theories: In terms of theories, the main one could be hyper-reality because of the merging of the inspiration for the jewellery represented visually for the audience to see in an “epic” way. Because of all of the creativity put into the visuals of the advert, the audience will associate this fantasy world with the jewellery itself and will remember it.
Also, the music was recorded in London's Abbey Road Studios,;where a host of sucessful films have had their soundtracks recorded. The music does add to the 'Utopia' style because of the dramatic mood and has a chorus with 60 female and childrens' voices included.
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